Ladies' watch Q&Q pink silicone strap

If you like a watch that keeps up with your day without looking like a piece of gym kit, this Q&Q might be the one for you. It suits the woman who is always on the move, from the school run to a walk at the weekend, and who still wants a little colour on her wrist.

Pink is the whole story here. The case, the dial and the silicone strap all share the same soft shade, so the watch looks calm and put together rather than loud. At 38 mm across and 12 mm thick, the round case has a bit more presence than a dainty dress watch, yet the plastic keeps it light on the wrist. It works easily with jeans, a knit or a summer dress.

The dial is built to be read at a glance. Arabic numerals alternate with baton markers, and the hands are luminescent, which comes in handy when the light drops in the evening. You also get the date and the day of the week, so you can stop counting on your fingers to remember where you are in the week.

The strap is silicone, soft and comfortable even on warm days, and it closes with a classic pin buckle so you can set the length hole by hole until it feels right. Inside there is a quartz movement for dependable timekeeping, and the water resistance is 10 ATM, which means it can come along for a swim at the pool, though diving is not what it is made for.

If you like the sporty side of this one, you can browse more women's sports watches to compare colours and styles. It also makes a cheerful gift for someone who prefers practical to fussy.